If a group owner sends you an invitation to join a group, all you have to do is accept and you’ll be in.Īlternatively, you can find groups of interest by searching for them in the main LinkedIn search. Good moderation goes a VERY long way towards fostering conversation within the group and keeping it going between the various members. I would say that Espresso is easily the most active group on LinkedIn for me at the moment. In case you’re tempted to join a group that exists to help you boost each other’s visibility on your posts – a so-called engagement pod – that’s against the LinkedIn User Agreement and could get you banned. This means you’re more likely to have your profiles recommended to each other and see each other’s content in your respective feeds. Though the effect is likely to be mild, if you’re in the same groups as your ideal clients and collaborators, LinkedIn will see you as more relevant to each other than they would if you weren’t there. You can be in up to 100 groups, and if a group doesn’t suit you, it’s easy to leave.īeing in a LinkedIn group lets you send direct messages to other members of the group even if you’re not connected with them.įor members with free LinkedIn accounts, this acts as a workaround to having to send a connection request before a DM exchange can begin.įor Premium members, messages sent through the group mean that people don’t need to waste an InMail.Īs a relevancy signal to LinkedIn, it’s a good idea for you to be a member of the same groups as those you seek to influence and work with. įor starters, groups are free and a chance to connect with like-minded people and possibly even future clients.Īs a member, it’s easy to join groups. Espresso is the most active LinkedIn group I’m in (and that’s making it very successful) □□ Benefits of LinkedIn groups.
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